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Hyperice – doing things differently in the sports, recreation industry

0 2 years ago

Founded in 2011, their innovative products have been used by the world’s best athletes and consumers in more than 60 countries around the globe.

They’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come.

In 2021, they were recognised by Fast Company as one of the world’s most innovative companies.

We caught up with Hyperice business developer, Deon van Wyk, who told us more about this exciting brand and their growth within a global market.

You have so cleverly created a brand that is unique in its offerings – where did the brand concept come from and how was it developed?

Hyperice is designed to help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best, so you can always find the simple fun in doing what you love to do, more. Our mission is simple – to help everyone on earth move better, live better and be better. Whether you’re an elite athlete or an individual who simply loves being outdoors doing some recovery training, or simply taking your dog for a walk on the beach, our products can assist you unlock the best version of yourself and speed up your recovery process.

Your mission is to “help everyone on earth move better, live better and be better.” Why is this the number one focus?

Whether you’re a four-time Grand Slam champion, like Hyperice user, Naomi Osaka, or a novice beginner in your sport of choice, recovery and treating your body with respect is key to any form of athletics. We want people to train better, recover faster, exercise more and become the best physical version of themselves.


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