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Veterans Desire a Healthier Lifestyle!

0 2 years ago

The health and wellness arena is evolving at a rapid rate, and today’s generations are challenging the status quo. When it comes to exploring solutions that cultivate a holistic approach to well-being, consumers are going beyond the traditional suite of options, instead seeking clean-label products as well as those that deliver functional benefit claims with great taste.

One out of two global consumers report that they make proactive health and wellness choices on a regular basis with the top two reasons being: to live a longer and healthier life, and to take a more preventive lifestyle approach. Moreover, 79% of people around the world now recognize that their mental health is as important as their physical; a collective realization that’s now driving a rapidly growing demand for functional, multipurpose foods and beverages.

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