Share & Earn


Ayurvedic medicine is taking the wellness industry by storm. Here’s what you need to know about the traditional Indian practice.

0 2 years ago

Kourtney Kardashian and Gwyneth Paltrow have said they practiced certain Ayurvedic treatments, including a multi-day cleanse and eating foods meant to restore the body’s imbalances. The two sell products linked to Ayurvedic medicine — including a tongue scraper and basil supplements — on their respective wellness sites, Poosh and Goop.

American celebrities bringing the practice to their audiences depicts the growing demand for Ayurvedic treatments and services. French market research firm ReportLinker estimates the global Ayurveda market could grow by $6.81 billion between 2022 and 2026. The World Health Organization announced in 2020 plans for a global center dedicated to studying and teaching Ayurveda in India.

According to two practitioners who obtained Bachelor of Ayurvedic Medicine and Surgery degrees from schools in India, interest in Ayurveda has ballooned in the last decade, but misconceptions about the practice remain widespread in the US.

Here’s what you need to know about the practice:

The two words that underpin Ayurvedic principles, and what they mean

Ayurveda is a traditional Indian medicine practice that dates back 5,000 years.

The main principle of Ayurveda is restoring a person’s prakruti, or their body’s original state at the time of birth, said Dr. Bharat Vaidya, a Colorado-based practitioner with both a Bachelor of Ayurvedic Medicine and Surgery degree from India and a medical degree from Catholic University in Belgium.


Leave a Comment

Your email address will not be published. Required fields are marked *